Everything about MyLot is moving at pace. The customer experience promises to drastically reduce time to approvals and the tech is emerging daily. MyLot's brand and UI could not afford to get in the way of development or the customer experience, and it has to give investors and customers the confidence that this new product is robust and trustworthy.
The brand is thus built on familiarity. The logo and the app sit squarely in the familiar patterns of large UI standards, designed with the latest established symbols and patterns for instant recognition—no time for second-guessing.
