Tom from Chop Chop Film came to me with a great core brand that wasn't translating when extending out to real-world brand moments. As with every project, we simply went back to the brand's core and built out the website and digital assets from there.

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The brand hinged on the clever animation of a film reel rolling through the two H's in the excellent logo. All transitions, typography, spacing and amounts of contrast were designed to emphasise but not detract from this.

Website, information design
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The information design followed a similar process. There was plenty of great source material in their original website. There was just way too much for readers to take in in the one or two minutes they would spend. We were able to control the message by bunching the content, cutting repetition and introducing hierarchy. Giving the content clarity and rhythm optimised for speed and assurance.